Nicola Goodwin

A brand has to work on a coaster, in a pitch deck, and on a homepage.

I’m a creative director and designer. I build brands from nothing, evolve established ones, and design the things companies use to explain themselves — to investors, to customers, to whoever has to make the decision.

Selected work ↓

Selected work

Brand · Identity · Communication

How I work

In-house, by the project, or through my studio.

01

In-house

As Head of Design or Creative Director: setting the standard, leading the design function, and stewarding the brand and how it’s presented, for the company itself and, where there are clients, for theirs too.

02

By the project

Art direction and design with a defined scope: a rebrand, a launch, an annual report, a raise, seen through from the first brief to the final files.

03

The Designory

My independent studio. Brand identity, investor communications and web for venture funds, publicly traded companies and founder-led businesses, start to finish.

Leading

Twice a founding creative director. I’ve built the design function from nothing, written the standards, and been in the room when the decision got made.

How I lead →